CLIENT

Swirlit – A fresh mouth health drink

EQUIPPED +
EMPOWERED WITH:

Brand Design
Packaging Design

Close talking confidence

Swirlit has the vision to help you love your smile and get you ‘close-talking with confidence’ through functional drinks developed by a dentist, alongside ingredients backed by science.

And to support this vision and purpose, Swirlit needed a visual identity that communicated that clearly and cleanly, while bringing in strategic lifestyle elements, too. 

The result? A clean, crisp and friendly brand identity and packaging design, drawing inspiration from clinical health products to tie in the credibility and benefits of a product developed by professionals, alongside natural, fresh textures and playful people photography adds dimension to the brand.

For the logo design, a swirly S-shape was designed to encourage the ‘swirling before drinking’ behaviour and hints towards freshness and a cleansing movement.