CLIENT

State of Mine – personalised style-driven tech accessories.

EQUIPPED +
EMPOWERED WITH:

Naming
Brand Design
Brand Collateral

Individual expression

Personalised, style-driven tech accessories that empower individual expression deserved a name and visual identity that powerfully reflected this unique offering. 

Starting with the naming of the brand, ‘State of [Mine]’ was developed with the word ‘mine’ in brackets to represent its interchangeability with whatever state or mood the consumer is in, indicating a sense of personalisation. 

This naming was then followed through into a minimal and pared-back brand identity, suggesting space for individual expression. 

The logo was made up of custom, stylised typeface with a modern tech feel, with imagery and brand assets had white, canvas-like blocks overlapping portraits of individuals implies room for the audience to be their unique self. 

From the naming to the logo to the brand identity as a whole, every element of State of [Mine] reflects the core purpose and the individual expression the brand stands for.