ABOUT
Meet Karolina Edman Lundqvist, bringing your brand to life through strategy and design.
Hey there,
I'm Karolina Edman Lundqvist, a Sydney-based branding specialist empowering conscious + ambitious brands to stand out and be sought after.
After over a decade working across the world – in leading agencies from Stockholm to Sydney and for brands big and small, I'm now dedicated to helping conscious businesses take the lead, shifting consumer behaviour for the greater good.
With an approach that starts with getting clear on who you are and why you exist, to an end design result that will reflect your core, connect you to your audience and elevate you to stand out in your market, you can expect agency-quality outcomes with the connection and care that comes from the personal experience I provide.
Whether you have outgrown your initial brand, want to level up what you currently have, or create something from the very beginning, I’d love to work with you to deliver your vision;
A brand that you can be proud of. A brand that reflects the core of who you are. And a brand that elevates and empowers you to make a positive impact where you envision it.
WHAT I STAND FOR
Authenticity always
Sincerity and connection, honesty and integrity. These are the things you can expect from me always. And for your brand? You can expect authentic outcomes that truly align with your core purpose and vision.
Exceptional results
Brands that aren’t just stunning, but strategically positioned to succeed. To stand out. And to be sought-after. You can expect nothing but exceptional quality, attention and results.
Kindness + Care
I believe in making the world a better place. A kinder place. A more positive place. And through my own brand and work, I strive to create positive shifts and empower you to do the same.
Elevate + Empower
Through education, inspiration, tools, self-awareness, support and more, I empower and equip the people I work with through strategy and skills to help them thrive.
Real relationships
I value meaningful, real, authentic relationships with clients, my community and those I collaborate with. I believe that deeper connections drive better outcomes for all.
Insight + Evolution
Curiosity drives every element of my life and business. From deep-diving to uncover your unique story, to learning and evolving on a personal level. I believe insight + evolution builds better businesses and people.
My approach
A successful brand doesn’t start with design. It starts with a clear, empowering strategy. A strategy that tells your story. Defines your core. And equips you to stand out.
It’s why my approach starts by deep-diving into your business and your vision and uncovering what makes you who you are. From here, I craft your brand DNA – your brand strategy – which is the foundation not only for your design but to position you to be unique and sought-after. And from there? Your brand comes alive visually through stunning design, digital, packaging and more. All which tells your story.
Want to confidently take your brand to the next level?
Get my free guide ‘8 Steps to Building a Strong, Standout and Sought-After Brand’,
plus ongoing goodies when you subscribe.