CLIENT

Baileys Iced Coffee

EQUIPPED +
EMPOWERED WITH:

Packaging Design
Social Content

The ultimate indulgent treat

While Baileys had an established brand when they approached, they were looking for a seamless and stand-out visual identity for their new product — Baileys Iced Coffee.

To continue with their current brand identity while ensuring they were noticed on the shelf amongst their competition, the premium Baileys look was infused throughout their packaging design while a playful twist was added to catch the eye and tantalise the taste buds. 

The curvy shapes and swirly coffee image adds a delicious and mouthwatering touch to the design, positioning the product as the ultimate indulgent treat.

This was then further carried into social media content, with imagery and graphics marketing this ultimate indulgent treat across existing brand platforms.