CLIENT

Baileys Coffee Pods

EQUIPPED +
EMPOWERED WITH:

Packaging Design

The everyday coffee treat

While Baileys had an established brand when they approached, they were looking for a seamless and stand-out design for their new product – Baileys Coffee Pods. 

To ensure this packaging resonated with the ideal consumer, it was designed with traditional Baileys brand elements and a premium feel that at the same time communicated the ‘everyday indulgence’ that the product offered. 

The strategic look and feel of the photography provides an approachable touch, differentiating the product from its competition. It also highlights the deliciousness of the product and emphasises the playful spirit of the Bailey’s brand.