CLIENT

Corona Brady – Women’s Empowerment Coach

EQUIPPED +
EMPOWERED WITH:

Brand Strategy
Brand Design
Web Design

The sovereign woman

Corona Brady is a coach empowering and supporting women to fall in love with their sovereign self. 

Her fearless advocacy and powerful, authentic values called for a visual identity and brand strategy that represented this uniqueness in the market, steering away from the ‘soft’ or ‘wishy-washy’ approach many in the industry take. 

To represent the elements uncovered in Corona’s brand strategy of power, strength and reliability, an abstract crown symbol was brought strategically into her branding, to be used both as a brand element and as a symbol that also expands into sacred geometric patterns. 

This symbol itself indicates to her audience an awakened and sovereign woman with the related geometric patterns which flow from the crown further communicating throughout the brand Corona’s underlying core beliefs of joy, power and vitality. 

Neutral, deep base colours representing spirituality and groundedness were strikingly accompanied with bright feminine accent colours to represent energy, coming alive and vitality, while this combination also set the brand to stand out in the market. 

Paired with portraited imagery of Corona, the art direction of the brand portrays her as strong, free and liberated, authentically and powerfully inspiring and role modelling for other women.