CLIENT

Vic Jones – Business Coach

EQUIPPED +
EMPOWERED WITH:

Brand Strategy
Brand Design
Design Collateral

Build a business & life you love

I had the pleasure of working alongside the lovely Vic Jones to bringing her brand to life though strategy + design.

Vic is an incredible woman who helps women build a business and life they love, so they can experience more freedom, flexibility and meaning in their lives.

Her approach is results-focussed with tangible action steps and profound mindset shifts, combined with genuine care and a sprinkle of playfulness.

This called for a visual identity that was brave, relatable and inspiring, with an element of fun. The typographic logo was designed to reflect these traits, with its elevated dots and subtly tilted letter ‘O’.

Green and neutral base tones representing groundedness and authenticity were tastefully accompanied with warmer pink and orange hues to add an element of care, energy and playfulness.