CLIENT

The Purity Project – Natural skincare with a focus on mindfulness.

EQUIPPED +
EMPOWERED WITH:

Brand Strategy
Brand Design
Packaging Design

Mindful skincare

The Purity Project helps you connect the dots between mindfulness, self-love and skincare. It’s a unique brand built around a strong purpose and clear values.

To represent the clean and pure qualities of the product and the ethos of the brand, and a simple yet sophisticated and visual brand identity was developed.

A unique brand mark that complements the clean typographic logo represents the connection and intersection of mindfulness and skincare.

Warm neutral colours provides a grounded and inviting feel.