CLIENT

The Daily Routine – Sustainable and non-toxic personal care products

EQUIPPED +
EMPOWERED WITH:

Brand Design
Packaging Design

Daily essentials – on repeat

The Daily Routine believe that being kinder to the environment is easy and starts at home.

Using formulas and packaging that are sustainable and non-toxic, they offer personal care products for an effortlessly sustainable daily routine.

To support this belief and purpose, a clean and friendly brand identity was developed using a circular brand mark that conveys the idea of refilling and reusing. This was further developed into a brand identity system with circle shapes in various forms.

A grounded and down to earth colour palette made up of greens and neutral tones was coupled with a brighter orange accent for a playful twist.