CLIENT

Gloria Jean's Coffees – an American-Australian coffeehouse chain

EQUIPPED +
EMPOWERED WITH:

Art Direction
POS Design

Seasonal campaign

In this seasonal campaign, Gloria Jean’s were set out to surprise and delight their customers with a new macadamia and rose flavoured product range.

By pairing a rustic outdoor setting with blooms, the resulting photography and assets provided a fresh and uplifting look and feel, encouraging people to get out and enjoy the flavours of spring. 

The abundance of flavour cues highlights and creates curiosity around the unexpected combination of rose and macadamia, visually communicating the burst of familiar and identifiable yet intriguing flavours in the seasonal offering.