CLIENT

BBQ Mud – a cross between a marinade and rub.

EQUIPPED +
EMPOWERED WITH:

Logo Design
Packaging Design

Marinade meets rub

Like the product itself, the logo and packaging design for BBQ Mud was strategically an infusion of a number of elements to position the brand uniquely in the marketplace. 

The recipe? An authentic and aesthetically appealing design combining crafted typography with the illustration and visual storytelling. 

The continuous story around the jar sparks curiosity and communicates the benefits of the product and how to use it, while the illustrated flavour cues add a unique and delicious touch. With the end result being a brand that catches the eye and tells a story of a culinary experience to come.